WJhonson(a)aol.com wrote:
In a message dated 7/1/2010 9:49:21 PM Pacific
Daylight Time,
yannfo(a)gmail.com writes:
The point is that the publishing industry _has_
to review its economic
model
with the new technical situation which is the Internet, and whether it
publishes music, video or text. >>
----------------------------
Yann has hit it right on the head.
You can't plug every hole in the dam, while a guy down the row is busy
opening up a few new holes.
We could try plugging the holes with the body of the guy down the road
digging the holes pour encourager les autres.
However what you can do, is realize that people are
willing to use your
site only (
cbs.com) to view old episodes of shows where you can exert full
control over what advertisements they see, and whether they have to make a
micropayment and so on.
What doesn't work in today's environment, is stating that the sole way of
obtaining the content is through an exorbitantly priced single hard-to-access
channel. The channel of choice today is the online channel and publishers
need to figure out how to work with it, to both protect their copyright AND
provide access.
Some publishers have figured it out, some are idiots and deserve what they
get.
The simplest way to stop bootlegging, is to provide access at a reasonable
cost.
Nothing competes with free, why would you pay for an album when your
mates just download it for nothing? Radiohead, a band with an
established loyal following got £1 a copy for their pay-what-you-like
2007 album. BTW did they ever produce a final balance sheet on that
experiment, what were their production costs?
Now my brother-in-law was the sound supervisor for this:
http://en.wikipedia.org/wiki/The_Secret_of_Kells
works 16-18 hours a day, has a staff wage bill of over $1,000,000 euros,
has to maintain expensive offices in Paris. Profits are being
re-invested back into top end digital film and production equipment,
which not cheap. His technical requirements drive innovation in sound
reproduction which eventually works its way into your home sound
systems, and for those of you interested in creating music yourselves it
eventually makes it way into home recording studios. All driven by the
needs of the copyright industries.