Re: [Wikimedia-l] English Fundraising Week Beginning Update

Beringian wolf banner is better than the bigger one, mostly because it is smaller. I would cut down on the Uriah Heep effects too. Are Americans really persuaded by that sort of thing? Try being honest and straightforward for a change, maybe it will work just as well. Who are the tiny images upper right supposed to represent? Cheers, Peter -----Original Message----- From: Wikimedia-l [mailto:wikimedia-l-bounces@lists.wikimedia.org] On Behalf Of Joseph Seddon Sent: Tuesday, 05 December 2017 5:31 AM To: Wikimedia Mailing List Subject: [Wikimedia-l] English Fundraising Week Beginning Update ==TODAY’S ASK == Today we are going to be testing a banner with a community quote included alongside the main appeal: https://en.wikipedia.org/wiki/Apple?banner=robin_20171201_dsk_lg_guardian_r… This quote originated from a fundraising interview of Rosie Stevenson-Goodknight conducted at Wikimania 2017. So we have two asks: 1) We want to hear your stories about Wikipedia, what motivates you to contribute and why you think it’s important. It can be a sentence or two or something long, just go to the following link and tell us your story: https://meta.wikimedia.org/wiki/Fundraising/2017-18_Fundraising_ideas#Story… 2) We are testing banners showcasing the many diverse faces of the movement: https://en.wikipedia.org/wiki/Beringian_wolf?banner=B1718_120114_en6C_dsk_p… We tested on staff for ease but we would really like to do a community faces banner. If you would like to potentially see your face in a banner go to the following link: https://meta.wikimedia.org/wiki/Fundraising/2017-18_Fundraising_ideas#We_ne… Add your name and link to your photo on Wikimedia Commons. The photo MUST be compatible with Commons hosting policies: https://commons.wikimedia.org/wiki/Commons:Licensing ==BRIEF UPDATE== --Community selected banner content-- Over the weekend, we ran an experiment in deferring some of fundraisings decision making to the community. Based on the outcome of that survey, we’ve started updating our banners to the winning text with what we refer to as the “heart and soul” line: ~~~The heart and soul of Wikipedia is a community of people working passionately to bring you unlimited access to reliable, neutral information.~~~ A huge thanks to all those who helped direct our efforts. --Image ideas for emails-- We really need your ideas for new images to test in our fundraising emails. We are looking for capitivating, fascinating or interesting images or gifs. Please do get involved and submit your ideas here: https://meta.wikimedia.org/wiki/Fundraising/2017-18_Fundraising_ideas#We_ne… --Campaign Progress-- We launched our mobile campaign last Thursday and so had a busy weekend. Things are progressing well and it’s looking like our efforts on mobile show good growth from last year. Mobile fundraising still presents a challenge as we try to make it as effective as desktop as our audience shifts to mobile platforms. After a good first week we are taking stock of where we are after our first week of testing and preparing our plans for week two. Will provide a more detailed update later this week! Many Thanks -- Seddon *Community and Audience Engagement Associate* *Advancement (Fundraising), Wikimedia Foundation* _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l New messages to: Wikimedia-l(a)lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe> --- This email has been checked for viruses by AVG. http://www.avg.com