On 3 January 2012 22:36, Theo10011 <de10011(a)gmail.com> wrote:
WMF started the email campaign last year for the first
time I'm assuming,
we used it this year as well. We had a period of several months before the
fundraiser, that fundraising team conducted tests to replace Jimmy, the
fundraiser started and look who showed up back on the first week and all
that testing didn't change the biggest revenue draw since the beginning of
WMF fundraising. Yes, there were more banners but it really didn't take
away from Jimmy, I have the impression that you can probably put server
kittens and lol cats on the banners, and you would have the same or better
results than the ones that were tried.
The WMF's conclusions about what banners work best are based on
extensive testing. What are yours based on?