On 3 January 2012 22:36, Theo10011 de10011@gmail.com wrote:
WMF started the email campaign last year for the first time I'm assuming, we used it this year as well. We had a period of several months before the fundraiser, that fundraising team conducted tests to replace Jimmy, the fundraiser started and look who showed up back on the first week and all that testing didn't change the biggest revenue draw since the beginning of WMF fundraising. Yes, there were more banners but it really didn't take away from Jimmy, I have the impression that you can probably put server kittens and lol cats on the banners, and you would have the same or better results than the ones that were tried.
The WMF's conclusions about what banners work best are based on extensive testing. What are yours based on?