Kaya Galder
The difference would be influenced by the audience, while Pele is a global
sports person the interest in him will be different in many communities. I
would "suspect" coming from a personal perspective that while its news Pele
isnt as revered in many english speaking countries in such a deep way that
his death would reach across generations like it might in the Basque
community.
Comparatively the numbers regarding the audiences depth of interest in the
death of Pope Benedict XVI would also be different with different
audiences.
Sometimes we place too much emphasis on raw numbers and statistics,
ignoring the cultural perspectives and the audiences.
On Twitter I personally would take those follower numbers with a "grain of
salt" or a piece of scepticism as @Wikipedia would have many fake accounts
following to give legitimacy to their perception, along with many others
who follow for reasons that aren't actively liking, retweeting, or
commenting. Those percentages would differ between Basque and the EN
twitter accounts.
On Fri, 13 Jan 2023 at 21:26, Galder Gonzalez Larrañaga <
galder158(a)hotmail.com> wrote:
Some months have gone since I started this topic in
this list, and still,
we can't know how much engagement we have at Wikipedia, because data is not
available. Twitter is now owned by Elon Musk, things are changing, there
are more accounts in Mastodon daily, but still Twitter matters. I have been
looking at the Twitter activity in the last days for @Wikipedia and I'm
still very worried about the (lack of) strategy followed here. A full team,
with staff members, which only produces one tweet per day, a lonely message
in the vastness of the ocean, and gets really poor engagement numbers.
A couple of weeks ago Pelé, one of the greatest football players of all
time, died. (English) Wikipedia Twitter account needed 7 days to tweet
about it, even if the article was changed in a few minutes after the death (
https://twitter.com/Wikipedia/status/1611363972174778368). The tweet had
13.729 impressions (now we can know the number of impressions), 14 RTs and
129 likes. Wikipedia account has nearly 644.000 followers. If we divide
these two numbers, we get a rate of 2,13% of impressions per follower.
The same day Pelé died, Basque Wikipedia made a tweet. Not a week after,
just when it was news (
https://twitter.com/euwikipedia/status/1608541274491211776). The tweet
had 964 impressions, 3 RTs and 2 likes. Basque Wikipedia account has 7,956
followers. This is a rate of 12,11% of impressions per follower. x5.68
times larger, relatively than (English) Wikipedia Twitter account.
(English) Wikipedia Twitter account has nearly 81 times more followers
than the Basque one. English Wikipedia is more visible, because it has a
(now golden) verified account symbol, so tweets are more often promoted.
English has 1.500 million speakers around the world. Basque has fewer than
one million. English Wikipedia should have around 1.000 more followers than
Basque Wikipedia. English Wikipedia article about Pelé had 2,5 million
pageviews in the two days after his death. Basque had 250 pageviews. This
is 10.000 times more pageviews.
@Wikipedia has 644.000 followers, and @euwikipedia has nearly 8.000.
Audience of English Wikipedia is 10.000 times larger for the same event.
Why Wikipedia is not 10.000 times larger? Why doesn't Wikipedia account
have 80 million followers? YouTube's Twitter account has 78 million
followers. *"By 2030, Wikimedia is to become the central infrastructure
for Free Knowledge on the Internet."*. How could we if Youtube's account
has 100x more followers than we have? How can think that we are in a good
shape if our tweets are only seen by less than 2% of our followers?
I hope that 2023 comes with a change. A change to open these accounts,
have a fresh way of thinking on social media ,and building engagement, both
with momentum, not losing opportunities, and promoting good content.
Sincerely
Galder
------------------------------
*From:* Galder Gonzalez Larrañaga <galder158(a)hotmail.com>
*Sent:* Tuesday, August 16, 2022 3:21 PM
*To:* Wikimedia Mailing List <wikimedia-l(a)lists.wikimedia.org>
*Subject:* Re: [Wikimedia-l] Re: @Wikipedia losing opportunities in
Twitter
Dear all,
Some weeks ago, we had a discussion here about the different approaches we
have for the @wikipedia account at Twitter. We don't know yet how many
interactions does the account has, but as I said in the discussion, we try
to find ways to measure our work at @euwikipedia. Today I want to share
with you that this account was ranked last week as the most influential
social-movements account in Basque language (
https://umap.eus/ranking/gizartea) and the 10th most influential account
in all categories (
https://umap.eus/ranking/orokorra). This is a good
metric we use to know if we are doing fine or not.
Sincerely,
Galder
------------------------------
*From:* Andy Mabbett <andy(a)pigsonthewing.org.uk>
*Sent:* Friday, August 5, 2022 8:50 PM
*To:* Wikimedia Mailing List <wikimedia-l(a)lists.wikimedia.org>
*Subject:* [Wikimedia-l] Re: @Wikipedia losing opportunities in Twitter
On Mon, 18 Jul 2022 at 18:48, Lauren Dickinson <ldickinson(a)wikimedia.org>
wrote:
Also, Andy, we will follow up this week regarding
your questions
about the @WiktionaryUsers and @Wiktionary accounts.
Three working weeks have passed since the above was written; I've seen
no such follow-up. Have I missed something?
--
Andy Mabbett
@pigsonthewing
https://pigsonthewing.org.uk
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