I’m in agreement with Fæ here.
I just checked and wikipedia.org’s Alexa ranking is 13. That’s very different from the 5 last time I checked, but it could be due to a number of temporary factors. If there is evidence of a marked decrease in traffic independent of the Coronavirus and other issues, I understand seeking a branding change and trying to engage more readers.
However, that does not justify feeding marketing nonsense to the Wikimedia community.
I’m currently watching the presentation, and just read/watched the bits on Interconnection at the branding website.
From the text:
“The concept is a creative tool that will inform the naming convention and design system. Through input, collaboration and validation with the community the concept will guide us in a direction that reflects who we are.”
This is patently unintelligible, vague beyond belief, and utterly useless. The only insight this sentence offers a reader on what “Interconnection” is that it’s a meaningless buzzword marketing departments of tech firms like to fabricate. Please remember that this is the Wikimedia community, and that stuff like this isn’t appreciated. We’re here to build helpful projects for billions of readers, and if you don’t have something remotely useful to say, please don’t take people’s attention away from editing with it.
I’ve been following this project for months and have yet to find a single useful statement about this project, and the aim seems to be changing every other day.
For example, on the 9th of this month, in response to a comment I wrote: “Now, Wikipedia is envisioned as a concept, among many concepts and criteria, that are informing the thinking around naming and design proposals.”
Similarly vague. I can’t support a project that is nothing other than a collection of marketing speak and invented buzzwords with no tangible information on it.
Regards, Vermont
On Sat, Apr 18, 2020 at 09:06 Fæ faewik@gmail.com wrote:
Have now watched "interconnection". It did not seem to say anything tangible apart from stuff like you find 'interconnection in nature' in the 2 minutes. It was produced to a good standard.
Sorry, it was not encouraging. The question remains of how much this is costing the movement in WMF funding and valuable Wikimedia community time without any clear outcomes being defined that the Wikimedia community wants or could use to benefit the core value of adding to the sum of human knowledge. Why the "rebranding" project continues at this time remains an enigma.
We have gone ahead and added the video to Commons. If superseded it will remain useful as a snapshot as of 16 April.
https://commons.wikimedia.org/wiki/File:Our_unified_concept_interconnection....
Thanks, Fae
On Fri, 17 Apr 2020 at 09:57, Samir Elsharbaty selsharbaty@wikimedia.org wrote:
Hi everyone,
Yesterday, the 2030 Brand Movement Project presented the unified concept that will guide the upcoming branding proposals. Thanks to the 224 attendees who watched the presentation live! Participants brought a great stream of comments and questions (averaging 8 per minute!) that helped clarify important points.
The unified concept, “interconnection”, was arrived at after many
community
workshops, exercises, and conversations. “Interconnection” distills the
23
distinct concepts generated in workshops into a single word that links together the insights and definitions from the participants, and at the same time adds more meaning to the answer to the question who are we?
This
concept will not be a public or visible part of branding, but rather a guiding idea.
Take a look at the video explaining interconnection as a unified concept [1].
You can watch the full presentation video, together with the lively discussion that accompanied it [2]. Most of the questions were answered during the presentation (including questions about the project scope, the upcoming naming convention proposals, and the RfC), but there wasn't
enough
time to answer them all. Questions are being compiled on the Brand
Network
talk page on Meta [3].
The team will be hosting a follow-up office hour next week to answer the rest of the questions. Participation details will be shared on the Brand Network talk page. The session will be recorded and shared, and answers will be covered on the project pages. If you have a different question you’d like to ask, feel free to add it to the page or bring it to the office hour.
PS: As soon as these videos are ready for Commons we will upload them there, and we will notify about this on the Brand Network talk page as
well.
Thanks,
Samir & the Brand Project team
[1]
https://brandingwikipedia.org/2020/04/16/our-unified-concept-interconnection...
[2] https://www.youtube.com/watch?v=xS72O6Si94Q
[3]
https://meta.wikimedia.org/wiki/Talk:Brand_Network#Unified_concept:_Intercon...
Samir Elsharbaty (he/him)
Community Brand and Marketing coordinator
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