We certainly do need a holiday push, though - there
are plenty of great
suggestions that would really bring things in.
How about trying something different?
Mono
On Wed, Dec 1, 2010 at 2:49 PM, Brian J Mingus <brian.mingus(a)colorado.edu>wrote;wrote:
On Wed, Dec 1, 2010 at 2:09 PM, Przykuta
<przykuta(a)o2.pl> wrote:
>> Hmm. We need change strategy. Banners work well, but without changes
-
you
> know.
>
>
http://wikimediafoundation.org/wiki/Special:FundraiserStatistics
>
> przykuta
>
>
I'm not sure that the drop can be attributed to a lack of effectiveness
in
> the banners. I expect us to raise significantly more this year due to
an
> increase in readership, but I think most
people that wanted to
contribute
in
the past with the less-than-optimal banners
eventually did. Now that we
have
> a much more effective personal appeal, those who want to contribute do
it
sooner
rather than later.
- Brian
But look on the "Christmas days" in 2008 and 2009... The banner was
changed.
przykuta
That fits with what I said - a more effective banner will cause some people
who would have donated at another time with a less effective banner to
donate now. It's certainly true that a more effective banner will draw in
some new donors, but with a more effective banner system the donation rate
we are seeing makes sense. We convinced everyone who usually donates to
donate right away, and now there are fewer donations per day as a result.
- Brian
_______________________________________________
foundation-l mailing list
foundation-l(a)lists.wikimedia.org
Unsubscribe:
https://lists.wikimedia.org/mailman/listinfo/foundation-l
_______________________________________________
foundation-l mailing list
foundation-l(a)lists.wikimedia.org
Unsubscribe: