Hi Galder,
on the other hand.. Basque Wikipedia is one of very few accounts twitting
on the Pele death in Basque, whereas a lot was twitted in English. I do not
think English Wikipedia twitter can compete with major news outlets, they
operate on a completely different scale.The low-hanging fruit would be
twitting DYKs, FAs, GAs, or may be some other randomly picked stuff. Also,
you say one tweet per day is too little, how may do you think is normal? If
I personally see an account which tweets more than say 10 per day (not
counting threads) I start thinking may be it is a spam generator.
Best
Yaroslav
On Fri, Jan 13, 2023 at 2:26 PM Galder Gonzalez Larrañaga <
galder158(a)hotmail.com> wrote:
Some months have gone since I started this topic in
this list, and still,
we can't know how much engagement we have at Wikipedia, because data is not
available. Twitter is now owned by Elon Musk, things are changing, there
are more accounts in Mastodon daily, but still Twitter matters. I have been
looking at the Twitter activity in the last days for @Wikipedia and I'm
still very worried about the (lack of) strategy followed here. A full team,
with staff members, which only produces one tweet per day, a lonely message
in the vastness of the ocean, and gets really poor engagement numbers.
A couple of weeks ago Pelé, one of the greatest football players of all
time, died. (English) Wikipedia Twitter account needed 7 days to tweet
about it, even if the article was changed in a few minutes after the death (
https://twitter.com/Wikipedia/status/1611363972174778368). The tweet had
13.729 impressions (now we can know the number of impressions), 14 RTs and
129 likes. Wikipedia account has nearly 644.000 followers. If we divide
these two numbers, we get a rate of 2,13% of impressions per follower.
The same day Pelé died, Basque Wikipedia made a tweet. Not a week after,
just when it was news (
https://twitter.com/euwikipedia/status/1608541274491211776). The tweet
had 964 impressions, 3 RTs and 2 likes. Basque Wikipedia account has 7,956
followers. This is a rate of 12,11% of impressions per follower. x5.68
times larger, relatively than (English) Wikipedia Twitter account.
(English) Wikipedia Twitter account has nearly 81 times more followers
than the Basque one. English Wikipedia is more visible, because it has a
(now golden) verified account symbol, so tweets are more often promoted.
English has 1.500 million speakers around the world. Basque has fewer than
one million. English Wikipedia should have around 1.000 more followers than
Basque Wikipedia. English Wikipedia article about Pelé had 2,5 million
pageviews in the two days after his death. Basque had 250 pageviews. This
is 10.000 times more pageviews.
@Wikipedia has 644.000 followers, and @euwikipedia has nearly 8.000.
Audience of English Wikipedia is 10.000 times larger for the same event.
Why Wikipedia is not 10.000 times larger? Why doesn't Wikipedia account
have 80 million followers? YouTube's Twitter account has 78 million
followers. *"By 2030, Wikimedia is to become the central infrastructure
for Free Knowledge on the Internet."*. How could we if Youtube's account
has 100x more followers than we have? How can think that we are in a good
shape if our tweets are only seen by less than 2% of our followers?
I hope that 2023 comes with a change. A change to open these accounts,
have a fresh way of thinking on social media ,and building engagement, both
with momentum, not losing opportunities, and promoting good content.
Sincerely
Galder
------------------------------
*From:* Galder Gonzalez Larrañaga <galder158(a)hotmail.com>
*Sent:* Tuesday, August 16, 2022 3:21 PM
*To:* Wikimedia Mailing List <wikimedia-l(a)lists.wikimedia.org>
*Subject:* Re: [Wikimedia-l] Re: @Wikipedia losing opportunities in
Twitter
Dear all,
Some weeks ago, we had a discussion here about the different approaches we
have for the @wikipedia account at Twitter. We don't know yet how many
interactions does the account has, but as I said in the discussion, we try
to find ways to measure our work at @euwikipedia. Today I want to share
with you that this account was ranked last week as the most influential
social-movements account in Basque language (
https://umap.eus/ranking/gizartea) and the 10th most influential account
in all categories (
https://umap.eus/ranking/orokorra). This is a good
metric we use to know if we are doing fine or not.
Sincerely,
Galder
------------------------------
*From:* Andy Mabbett <andy(a)pigsonthewing.org.uk>
*Sent:* Friday, August 5, 2022 8:50 PM
*To:* Wikimedia Mailing List <wikimedia-l(a)lists.wikimedia.org>
*Subject:* [Wikimedia-l] Re: @Wikipedia losing opportunities in Twitter
On Mon, 18 Jul 2022 at 18:48, Lauren Dickinson <ldickinson(a)wikimedia.org>
wrote:
Also, Andy, we will follow up this week regarding
your questions
about the @WiktionaryUsers and @Wiktionary accounts.
Three working weeks have passed since the above was written; I've seen
no such follow-up. Have I missed something?
--
Andy Mabbett
@pigsonthewing
https://pigsonthewing.org.uk
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