On Mon, Nov 26, 2012 at 2:08 AM, David Gerard <dgerard(a)gmail.com> wrote:
On 26 November 2012 07:10, Zack Exley
<zexley(a)wikimedia.org> wrote:
We're going to run this end of year campaign
only in 5 countries (US, CA,
GB, AU & NZ) and then spend three months meticulously localizing and
translating (and testing for new purely local messages) before running
the
global campaign in all other counties, in which
our best messages and
designs developed in December will be used across the world.
So ... you're dividing this up by country, not by project language -
even though language is the issue?
Language is not the only issue. We also want to pay closer attention to
local payment methods, local fraud monitoring, credit card and other
payment processing rates, etc... And that stuff is all country-based.
But the main reason to do it by country is that it's the best way to ensure
that people only see banners once a year. Most -- or at least many --
readers use several projects regularly. So if we did it by language, a lot
of people would see two months of banners at different times of the year.
- d.
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--
Zack Exley
Chief Revenue Officer
Wikimedia Foundation
415 506 9225