Note that there is a parallel e-mail campaign, which also seems to have
ruffled some feathers.
As shown in the screenshot of that tweet, the sender is "Jimmy Wales,
Wikipedia", and the wording begins:
---o0o---
Dear <name>,
Thank you for helping keep Wikipedia online and ad-free. I'm sure you're
busy, so I'll get right to it. We need your help again this year. Please
help us forget about fundraising and get back to improving Wikipedia.
If all our past donors simply gave again today, we wouldn't have to worry
about fundraising for the rest of the year.
We are the small non-profit that runs one of the top websites in the world.
We only have about 200 staff but serve 500 million users, and have costs
like any other top site: servers, power, programs, and ...
---o0o---
The subject line is "<name>, I'll keep it short".
Best,
Andreas
On Wed, Dec 3, 2014 at 11:22 AM, Charles Gregory <wmau.lists(a)chuq.net>
wrote:
I don't think anyone is surprised when the Reg
publishes a negative article
about Wikipedia/Wikimedia. Someone there seems to have had an axe to grind
for years.
But in this case, we certainly need to stop giving them the ammo.
Regards,
Charles
On Wed, Dec 3, 2014 at 10:05 PM, Andreas Kolbe <jayen466(a)gmail.com> wrote:
On Wed, Dec 3, 2014 at 9:13 AM, Martijn Hoekstra
<
martijnhoekstra(a)gmail.com>
wrote:
> I know I used to write an email internally
every year, saying our
banners
> are getting out of control, but that's
because every year they get
bigger
and more
obscuring of the content. This year, as usual, is not an
exception.
> However, this year the banners didn't just get bigger, the copy seems
to
be
> more fear inducing as well.
>
> Today I had a coworker private message me, worried that Wikipedia was
in
> > financial trouble. He asked me if the worst happened, would the
content
> > still be available so that it could be
resurrected? I assured him
that
> > Wikimedia is healthy, has reserves, and
successfully reaches the
budget
> > every year. Basically I said there
wasn't much to worry about,
because
there
> isn't.
>
> The messaging being used is actively scaring people. This isn't the
first
> person that's asked me about this. When
they find out there's not a
real
> problem, their reaction quickly changes.
They become angry. They feel
> manipulated.
>
> My coworker told me that he donates generously every year, which is
rare
for
> him because he doesn't often donate to charities. He said this year's
ads
> are putting him off. He doesn't feel
like he should donate.
>
> I understand that efficient banner ads are good, because they reduce
the
> number of times people need to see the ad,
but it's not great when
people
> > stop posting funny banner memes and start asking Wikimedia to switch
to
an
advertising model (seriously, do a quick twitter
search).
- Ryan Lane
Excuse the cynicism, but maybe automating the message to go out every
year
on the first week of December will save you
frustration and effort. I
know
how this will end. It'll end like last year,
and the year before, etc.
etc.
> Where we conclude, yes, what we did now really cross the line, we have
to
> tone it down a bit, with thank yous to those
concerned, and apologies
for
taking it
too far. I have no doubt it's exactly the same next year. So
please see the email below I'll automate for the first week of December
for
> now on.
>
> Dear fundraising team. Thank you for your efforts to make the
fundraiser
as
quick as possible. I understand that effective
banners allow us to keep
the
yearly donation drive as short as possible.
Yet the banners I'm seeing this year leave me troubled about the
appearance
and the message presented. For the appearance, it
is the size and
obnoxiousness that bothers me. They seem to be designed to annoy the
reader
> as much as possible. I know they only work when people notice them but
do
we really
*have* to (select one from list: play audio/ obscure our
content
> forcing a click through / use animated content / take up the majority
of
> the screen above the fold). It annoys our
users, the people we do it
all
> for, to no end. Take a look at Twitter,
it's not just one or two
people.
Secondly I'm alarmed about the content. That should come to no surprise
to
> the fundraising team, because I can't imagine this content hasn't been
> written to evoke the maximum amount of alarm.
> But it crosses the line towards dishonesty. Yes the WMF can use the
> donations, and yes they generally spend it well. But the lights won't
go
off next
week if You don't donate Now. The servers won't go offline.
We're
not on immediate danger. Yet that's what this
year's campaign seems to
want
> the message to be. But don't take my word for it, take a look at the
> messages accompanying the donations. People are genuinely worried. They
> will be angry if they find out they're being manipulated, and they
would
be
> right. Generally I'm proud of what we do as movement and proud of much
of
> the way we do it. These banners make me
ashamed of the movement I'm
part
of. And
frustrated that I seem to be unable to change it in the long
run, I
think I may have send out a similar email to this
one last year.
For now, two requests.
# could you please stop misleading the reader in our appeal?
# could you please make the banners a little less invasive? So that the
don't obscure content unless dismissed, and so that they take up more
than
> 50% of the space above the fold.
>
> I know you work hard for the fundraiser to be successful, and as brief
as
possible,
but please take in consideration the dangers of damaging our
reputation for openness and honesty, and the impact on our volunteers.
Kind regards,
--Martijn
I will automate this message for the first Tuesday of December, around
10:00 a.m. UTC. If others could automate their messages to not exactly
coincidence with this one, that would help.
For reference, there was an article in The Register on this a couple of
days ago:
http://www.theregister.co.uk/2014/12/01/penniless_and_desperate_wikipedia_s…
Slashdot:
http://news.slashdot.org/story/14/12/02/1528227/a-mismatch-between-wikimedi…
Discussion of the Register article on Jimmy Wales' talk page:
https://en.wikipedia.org/wiki/User_talk:Jimbo_Wales#Article_in_the_Register
Best,
Andreas
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