It's hard to predict, but yes, Thomas's numbers are probably about right.
This year, to be cautious, we'll err on the side of raising more from these
5 countries. But if the April campaign is very efficient (money per banner
impression) then we'll be able to balance the distribution better in
2013-14.
Zack
On Tue, Nov 27, 2012 at 7:23 AM, Thomas Dalton <thomas.dalton(a)gmail.com>wrote;wrote:
On 27 November 2012 15:06, Lodewijk
<lodewijk(a)effeietsanders.org> wrote:
Thanks for the announcement. I'm curious how
it will work out.
Would it be possible to give a ballpark figure on what percentage of what
amount you're expecting/aiming to collect in these five countries in this
month, and how much in the rest of the world? I mean, do you expect to
raise 10%, 40%, 70% or 90% of the whole movement budget? (I know I could
probably look up last years numbers and guess some myself, but you
probably
already did this :) ).
You can find last year's numbers here:
https://meta.wikimedia.org/wiki/Fundraising_2011/report#Top_10_Countries_Do…
The US, Canada, UK and Australia (New Zealand didn't make the top 10,
although the numbers will be in the Google spreadsheet linked from
that page if you want them) raised 58% of the total (including money
raised by chapters). Germany, France and Switzerland, who will also be
fundraising over the winter as far as I know, raised 23%. That leaves
19% from countries that will have the later fundraiser (minus a little
for NZ). Hopefully it will be more this year, since the fundraising
team will be able to focus on them.
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Zack Exley
Chief Revenue Officer
Wikimedia Foundation
415 506 9225