On Wed, Dec 1, 2010 at 2:09 PM, Przykuta <przykuta(a)o2.pl> wrote:
> Hmm. We need change strategy. Banners work
well, but without changes -
you
I'm not sure that the drop can be attributed to a lack of effectiveness
in
the banners. I expect us to raise significantly
more this year due to an
increase in readership, but I think most people that wanted to contribute
in
the past with the less-than-optimal banners
eventually did. Now that we
have
a much more effective personal appeal, those who
want to contribute do it
sooner rather than later.
- Brian
But look on the "Christmas days" in 2008 and 2009... The banner was
changed.
przykuta
That fits with what I said - a more effective banner will cause some people
who would have donated at another time with a less effective banner to
donate now. It's certainly true that a more effective banner will draw in
some new donors, but with a more effective banner system the donation rate
we are seeing makes sense. We convinced everyone who usually donates to
donate right away, and now there are fewer donations per day as a result.
- Brian