One easy step they could take would be to simply say,
on their
website, "This site considers itself to be part of the Wikimedia
Movement". (alternate text welcome )
That would be a trademark violation. We should protect our trademarks.
We don't want them associated with just any project. The Foundation,
or its delegate, needs to approve any affiliations. Letting anyone
call themselves part of the movement could cause us significant harm
since an affiliation doesn't just say that the project supports us,
but that we support the project. We don't want people claiming we
support them unless we actually do.
Precisely. So what do we want them saying instead when they're in
that situation? We can write the text, we can design the badges, we
just need to let them know what we want that text and badge to be.
And, of course, we need to have it reflect something ABOUT them that
they would put it up-- it can't just be a link or a banner, it needs
to be about movement identity.
One option would be to make a simple process through which they can
request official affiliation and then those projects that are in
keeping with our values and purpose could be given permission to call
themselves "part of the Wikimedia Movement" or similar.
Another option is to not have them as part of the Wikimedia Movement,
but for them and us to be part of a new group. The Association of Free
Content Producers and Providers, perhaps.