On 16 Mar 2016 07:07, "Moushira Elamrawy" melamrawy@wikimedia.org wrote:
Hello Fae,
Ideation phase [0], is a term widely used in product and design context. Now, I see your point around how volunteers who are not related to these fields, might not be familiar with it. Possibly something like, idea generation, or brainstorming could have replaced it.
I am not sure though if the factors that you have listed are relevant; I think it is a matter of using a word in a certain context where it
actually
fits, without realizing how a broader audience would perceive it.
In any case, thanks for the note :-)
[0] https://en.wikipedia.org/wiki/Ideation_%28creative_process%29
That is a woeful article, for a useless word with no fixed meaning. As far as I can tell the component all usages agree on is "thinking" is involved. See the many comments on the talk page.
A good test for whether a word should be used in communications to a wide audience is how widely translated a Wikipedia article is. If it would be translated to a different concept in other languages, it isn't a good concept for this type of communication.
-- John