phoebe ayers <phoebe.wiki@...> writes:
You're asking me to prove a negative. My inability to do so has
nothing to do with NDAs or the lack of them. There's no secret data
that shows that "well, the banners make people hate Wikipedia but they
have a good donation rate." And if there was, why in the world would
anyone who cares about the projects make that choice? We are all on
the same side here regarding wanting to preserve the love that people
have for our projects.
So no, I don't have data for you about the no doubt diverse set of
reactions that exist in the world to the banners. (Beyond anecdotal
info that we all have access to: twitter, this mailing list, etc.)
What I do have is information about whether the banners are compelling
enough to donate -- that's where the a/b testing etc. comes in -- and
that is info that Megan et al shares with everyone.
I'm not asking you to prove a negative. Lila wrote in a previous post that
they have data that shows the banners are not causing brand damage. I'm
asking if you've seen that data. I trust you if you say you've been given
the data and can say it does indeed prove there's no brand damage. Based on
your reaction I know the answer to my question. Can you please get access to
the data in question and give us your take on it?
I also asked for the foundation to share the methodology they used to obtain
and analyze this data. There's nothing private about this and no reason it
shouldn't be possible to share it now. It would be excellent to have this,
because we'd know if their methodology is appropriate.
Of course, I'm still eager to see the anonymized data, but based on Lila's
post it looks like we won't get a chance until after the fundraiser.
The data from social media isn't anecdotal. It's public and is
overwhelmingly negative towards the banners. It shows there's a negative
reaction to both the message and size of the banners. Something I don't
understand is why this isn't at least being acknowledged as being a problem.
Personally speaking: I happen to like this year's banners, more than
last year's. The boxes and disclaimers are clearer, the text is to the
point. And yes, I think the messaging is accurate. This is the text
I'm seeing in the U.S. at the moment:
"This week we ask our readers to help us. To protect our independence,
we'll never run ads. We survive on donations averaging about $15. Now
is the time we ask. If everyone reading this right now gave $3, our
fundraiser would be done within an hour. Yep, that’s about the price
of buying a programmer a coffee. We’re a small non-profit with costs
of a top website: servers, staff and programs. Wikipedia is something
special. It is like a library or a public park where we can all go to
think and learn. If Wikipedia is useful to you, take one minute to
keep it online and ad-free another year.Thank you."
And all of that is certainly true. We do have the costs of a top
website, we are a small nonprofit (bigger than many, but smaller than
most brand-name NGOs), and we do survive on donations averaging $15
(something like 85% of our revenue comes from these donations, IIRC).
Additionally, I think we're all in agreement that we never will and
should never run ads.
I am not just saying this because I am a trustee -- I've seen every
fundraising campaign that the WMF has ever run, and participated in
discussions about most of them, and I genuinely do like this year's.
Yes, the banners are in your face, and I'm OK with that, given that
it's a quick campaign and as always one click makes them go away
(forever, I think). Obviously, opinions on the banner aesthetics can
and will vary. But discussions on how much money we should raise
(which, of course, is not an either/or choice) -- that's a different
conversation.
Thank you.
- Ryan