For the past couple of days, there has been a discussion[1] of the 2014–16 audit of the WMF communications strategy[2] and the associated recommendations for WMF messaging in the Wikipedia Weekly Facebook group.
The audit was performed by, or in collaboration with, political consultants MinassianMedia.
I found some of the audit's recommendations troubling, and have summarised my concerns on the related talk page on Meta.[3]
I'd welcome comments from volunteers and staff with an interest in Wikimedia Foundation messaging.
Cheers, Andreas
[1] https://www.facebook.com/groups/wikipediaweekly/permalink/1366566440057850/ [2] https://upload.wikimedia.org/wikipedia/foundation/4/4a/Wikimedia_Foundation_... [3] https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_Foundation_mes...