For the past couple of days, there has been a discussion of the 2014–16
audit of the WMF communications strategy and the associated
recommendations for WMF messaging in the Wikipedia Weekly Facebook group.
The audit was performed by, or in collaboration with, political consultants
I found some of the audit's recommendations troubling, and have summarised
my concerns on the related talk page on Meta.
I'd welcome comments from volunteers and staff with an interest in
Wikimedia Foundation messaging.