FYI.

On the Swedish Wikipedia we have a long tradition of having weekly contests on specific areas. These could be anything like adding sources, clean up syntax or edit on a particular subject. Next week there is going to be a contest for Wiki loves monumentshttp://sv.wikipedia.org/wiki/Wikipedia:Veckans_t%C3%A4vling/Artiklar_%C3%A5t_Wiki_Loves_Monuments, where you get points for creating or improving articles relating to monuments and extra points for adding images. The best thing: it is totally initiated and driven by the community.