The broad proposal was clearly rejected. The community has not authorized the Wikimedia Foundation to let any organization speak under Wikipedia's name. If a formal RfC is to be held to make a final decision (perhaps with the question subdivided, per Pine), I recommend delaying it for a while so we might have a chance for some respite from permanent crisis mode.
The summary, in my opinion, is not adequate, and skips many of the most significant arguments. (The talk page itself skips some, after the WMF had a large portion of the talk page moved to a different page, including a string of "strong oppose"s. Those who participated in the removed sections were not counted in the WMF's count, for some reason.)
I do not understand what is going on within the Foundation regarding KPIs, but I get the impression that groups were required to establish metrics of some kind, without any actual oversight on how those metrics would work. Thus, we get things like the branding proposal's "anything less than 1800 users posting statements in opposition will be considered strong support, 1800-2700 will be considered substantial support, 2700-3600 opposed will be considered moderate support". Similar things have been happening elsewhere, eg, for the WMF's "Space" project. (Speaking of which, holding a discussion on a private off-wiki forum is not a valid method of community decision making, for branding or otherwise.)
-- Yair Rand
בתאריך שבת, 7 בספט׳ 2019 ב-20:54 מאת Pine W <wiki.pine@gmail.com>:
I too think that an RfC is a good option here. I suggest having multiple questions in the RfC. Questions could include, "What should the organization that is currently known as the Wikimedia Foundation be named?", "Should there be a unifying brand for the online projects such as Wikipedia, Wikidata, and Wikimedia Commons?", "If there is a unifying brand for the online projects then what should it be?", "Should there be a unifying brand for affiliates?", and "If there is a unifying brand for affiliates then what should it be?"
Overall I think that the report on Meta < https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_researc...
makes for good reading as background information for an RfC.
I want to caution against trying to make too many big decisions at once. There is already a strategy process underway which has consumed a considerable number of volunteer hours, and the community has precious little capacity relative to normal operational demands without this ongoing strategy process being piled on top of everything else that people want the community to do. There seems to be infinite demand for free skilled labor, but a finite supply of that same labor. I encourage both WMF and the community to think carefully about which questions to prioritize so that we are not all overstretched and a significant number of problems slip through the cracks because collectively there were not adequate human resources to thoughtfully address so many questions in a narrow period of time and develop consensus regarding how to move forward.
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