Hi,
I agree with Pine.
There is a majority of people who actually oppose the rebranding
proposition.
I don't quite understand why this is still going forward (except that it is
difficult to acknowledge a mistake and take steps backwards - but it is
sometimes necessary).
Have other options even been considered?
-speaking in my own name here-
Diane
On Fri, Sep 6, 2019 at 7:35 AM Pine W <wiki.pine(a)gmail.com> wrote:
Hello Zack,
Thank you for the report on Meta.
I am troubled by your statement in this email that "There is considerable
support for the brand proposal and general appetite to improve our
movement’s branding system." What that statement appears to omit is that,
according to the report on Meta, there is also considerable opposition to
the rebranding proposal.
Can you explain why you characterized the proposal as having "considerable
support" without in the same sentence acknowledging what appears to be
considerable opposition?
Of the three top-level metrics that the report on Meta displays that
measure community and affiliate support or opposition regarding the
rebranding proposal, one of the three metrics is in favor and two of the
three metrics are opposed. If this was an RfC, and I was using those
measures of sentiment to evaluate support and opposition regarding the RfC,
I would probably close the current rebranding proposal as declined.
Pine
(
https://meta.wikimedia.org/wiki/User:Pine )
On Thu, Sep 5, 2019, 20:49 Zack McCune <zmccune(a)wikimedia.org> wrote:
*Summary* - We want your help with a voluntary,
OPT-IN design process for
movement branding. Please join the in-depth discussion group, or watch
for
updates on Meta-Wiki.
Hello all,
After 4 months of community consultation, spanning dozens of affiliates,
several mailing lists, community conferences, and Meta-Wiki, I am pleased
to share a summary of feedback on the proposed 2030 movement brand
strategy
[1].
From more than 319 comments, representing 150 individual contributors and
63 affiliates, we assessed 6 major themes in feedback:
1.
Reducing confusion
2.
Protecting reputation
3.
Supporting sister projects
4.
Addressing (legal, governmental) risks
5.
Supporting movement growth
6.
The process of change
Please visit our feedback summary page to learn more [2]. You will see
examples of comments within each section, along with a rough indication
of
how many of the comments that we received were
related to each theme.
The comments sometimes contradict one another, showing that across our
wide
movement’s experience, different points of view
are common (and a sign of
health!). To visualize these tensions, we have created “polarity maps”
which are used to help visualize how different arguments coexist in
tension
with each other.
Ultimately, the comments provided from you all are very thoughtful and
useful guidance on what is needed to make our movement’s branding
successful. One can read the 6 themes above as “criteria” for assessing
branding systems.
== Thanks ==
I would like to thank the organizers of Iberoconf, Wikipedia Education
Summit, and the Wikimedia Summit for inviting us to hold discussions
during
their sessions. I would also like to thank my
colleagues Elena Lappen,
Samir Elsharbaty, and Blanca Flores who conducted extensive parts of this
consultation. To the hundreds of people, and dozens of affiliates
commenting, thank you for reviewing the proposal and offering your
perspectives and insights.
== Next steps and staying involved ==
There is considerable support for the brand proposal and general appetite
to improve our movement’s branding system. Further, we believe that
critical feedback on the proposal offers direct guidance for precisely
what
branding must do to be successful for our
movement. We have shared these
insights and our proposed continuance with the Board of Trustees, who
approved continuing these efforts.
Acting on community insights, we will be collaborating on formal brand
naming, visual identity, and brand system design that will use
“Wikipedia”
as the central reference point. The resulting
system will be OPT-IN for
affiliates.
This design process will be guided by a “brand network” – a group of
volunteers who would like to continue advising on brand during this
consultation. Dozens of people have already volunteered, and we invite
you
to join the group. We will use a group on
Wikimedia Space to host this
discussion and the group will be closed to allow candid discussions and
room for iterations. EVERYONE IS INVITED TO JOIN [3]. If you do not want
to
commit to the in-depth, longer term discussions
that will be happening
within the brand network group, we will still be tracking comments left
on
the project’s Meta-Wiki page [4]. Furthermore,
all important ideas and
updates originating from the brand network discussion will be shared
publicly to mailing lists and Meta-Wiki.
The development of this proposed identity system will take approximately
6
months. As stated, regular updates will be shared
to mailing lists,
Wikimedia Space, and Meta-Wiki [4]. Please engage us where you are most
comfortable! Once complete, community groups will have the power to
decide
if/when they opt in to using the new system.
Yours,
Zack
[1]
https://wikimediafoundation.org/news/2019/02/26/leading-with-wikipedia-a-br…
[2]
https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_resear…
[3]
https://discuss-space.wmflabs.org/g/brand-network and click the gray
"Request" button. When your request is approved, you will be able to see
and access the brand network discussion category on the Discuss Space
main
page.
[4]
https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_resear…
--
Zack McCune (he/him)
Director of Brand
Wikimedia Foundation <https://wikimediafoundation.org/>
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