A good idea, User:Wittylama. I'm happy to see this type of collaboration.
Thanks for the heads up, Seddon. Interested to see what we will discover.
Warmly,
/a
On Sun, May 8, 2016 at 3:21 PM, Pine W <wiki.pine(a)gmail.com> wrote:
Niel, I saw, but the fact that WMF is targeting
specific articles about
proprietary-IP-heavy subjects with a plea for revenue that is closely
aligned to the proprietary IP makes me wonder if there is enough of a nexus
that a trademark license is required. WMF is trying to leverage proprietary
IP for its own revenue. That seems like it's worth some careful legal
thought. Perhaps it's ok, but I would like to hear that from a WMF
attorney.
Thanks,
Pine
On May 8, 2016 14:59, "Neil P. Quinn" <mail(a)neilpquinn.com> wrote:
Pine,
Joseph linked to the banner that Fundraising will be testing in his
footnote number 3. It doesn't use any non-WMF trademarks or even refer
directly to Game of Thrones at all.
Hope that helps.
*Neil P. Quinn*
+1 (202) 656 3457
On Sun, May 8, 2016 at 2:28 PM, Pine W <wiki.pine(a)gmail.com> wrote:
> Hi Seddon,
>
> I'm curious. Are the banners designed in a way such that it will be
> necessary for WMF to obtain trademark licenses from others, such as
from
the Game
of Thrones trademark owners?
Pine
On May 6, 2016 09:34, "Joseph Seddon" <jseddon(a)wikimedia.org> wrote:
> Greetings all,
>
> I wanted to give you a heads up about a small test WMF Online
Fundraising
> > will be running over this weekend. Following a suggestion from
> > User:Wittylama we are for the first time going to be testing
fundraiser
>
banners that are content specific. [1]
>
> From now until Monday 9th May we will be running an A/B test strictly
on
> > articles relating to Game of Thrones [2] and only within the United
> States.
> > The reason being its huge popular appeal and expected spikes of
traffic
to
> related articles during the airing of the next episode this Sunday .
This
> is the first test of its kind so we are
being reasonable in our
> expectations. It's hoped that this sort of specific messaging will
allow
us
> to engage with our readership a little better through our fundraising
and
> in time provide alternatives to our standard
messaging.
>
> The banner we are testing [3] has gone through several iterations and
we
> are trying to strike that fine line between
engaging with our readers
by
> being content specific but at the same time
avoiding being seen as
> advertising or overt endorsement. There were certainly some more
> extravagant ideas but we have gone with the more conservative option
for
> now.
>
> If you have any ideas you would like to suggest about either our
process
> or
> > banner ideas feel free to contribute on our fundraising ideas page.
[4]
>
> It is my plan going forward to provide more regular updates about our
> testing and the results we find from it. What form that takes and
where I
post
those I'll decide in the coming weeks and will update you then.
Hope you all have a great weekend.
[1]
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Relat…
https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&ba…
> > [4]
>
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
> >
> > --
> > Seddon
> >
> > *Advancement Associate (Community Engagement)*
> > *Wikimedia Foundation*
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