Niel, I saw, but the fact that WMF is targeting specific articles about proprietary-IP-heavy subjects with a plea for revenue that is closely aligned to the proprietary IP makes me wonder if there is enough of a nexus that a trademark license is required. WMF is trying to leverage proprietary IP for its own revenue. That seems like it's worth some careful legal thought. Perhaps it's ok, but I would like to hear that from a WMF attorney.
Thanks,
Pine On May 8, 2016 14:59, "Neil P. Quinn" mail@neilpquinn.com wrote:
Pine,
Joseph linked to the banner that Fundraising will be testing in his footnote number 3. It doesn't use any non-WMF trademarks or even refer directly to Game of Thrones at all.
Hope that helps.
*Neil P. Quinn* +1 (202) 656 3457
On Sun, May 8, 2016 at 2:28 PM, Pine W wiki.pine@gmail.com wrote:
Hi Seddon,
I'm curious. Are the banners designed in a way such that it will be necessary for WMF to obtain trademark licenses from others, such as from the Game of Thrones trademark owners?
Pine On May 6, 2016 09:34, "Joseph Seddon" jseddon@wikimedia.org wrote:
Greetings all,
I wanted to give you a heads up about a small test WMF Online
Fundraising
will be running over this weekend. Following a suggestion from User:Wittylama we are for the first time going to be testing fundraiser banners that are content specific. [1]
From now until Monday 9th May we will be running an A/B test strictly
on
articles relating to Game of Thrones [2] and only within the United
States.
The reason being its huge popular appeal and expected spikes of traffic
to
related articles during the airing of the next episode this Sunday .
This
is the first test of its kind so we are being reasonable in our expectations. It's hoped that this sort of specific messaging will
allow
us
to engage with our readership a little better through our fundraising
and
in time provide alternatives to our standard messaging.
The banner we are testing [3] has gone through several iterations and
we
are trying to strike that fine line between engaging with our readers
by
being content specific but at the same time avoiding being seen as advertising or overt endorsement. There were certainly some more extravagant ideas but we have gone with the more conservative option
for
now.
If you have any ideas you would like to suggest about either our
process
or
banner ideas feel free to contribute on our fundraising ideas page. [4]
It is my plan going forward to provide more regular updates about our testing and the results we find from it. What form that takes and
where I
post those I'll decide in the coming weeks and will update you then.
Hope you all have a great weekend.
[1]
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Relate...
[2] http://pastebin.com/M8AjB1tk [3]
https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&ban...
[4]
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
-- Seddon
*Advancement Associate (Community Engagement)* *Wikimedia Foundation* _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
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