Hi Pine,
A big part of our efforts are to humanize the movement, surface our content, and reach new audiences—research shows that public awareness of Wikipedia and what it does is not as high as you'd think in emerging communities.
The blog has been running in-depth and detailed articles like "News on Wikipedia: Antonin Scalia and the editor tracking his legacy,"[1] "These Texans are on a quest to improve Wikipedia’s coverage of their state’s revolution,"[2] and "Fifteen years ago, Wikipedia was a very different place: Magnus Manske"[3] to showcase our editors and contributors, along with their contributions to the movement. We plan to continue this in the coming months.
Our posts that look at article popularity try to go deeper, examining the editing behind them. Antonin Scalia does that, as does "Millions read Bowie biography following sudden death."[4] We highlight featured articles wherever possible.
We also surface fantastic content from our contributors, such as "Recording romanticism and filling Wikimedia Commons with 19th-century music"[5] or "Love is strange: ten weird Valentine’s facts from Wikipedia,"[6] although I freely admit that our social media platforms can do this far more often than the blog can. http:
I'm cc'ing Jeff Elder, Digital Communications Manager, on this email so that he can talk about his fantastic work on social media. Some of the comments we get are astounding, and we've started the process of expanding to new platforms—including Instagram.[7]
Best, --Ed
[1] http://blog.wikimedia.org/2016/02/17/scalia-wikipedia/ [2] http://blog.wikimedia.org/2015/06/30/improving-wikipedia-texas-revolution/ [3] https://blog.wikimedia.org/2016/01/18/fifteen-years-wikipedia-magnus-manske/ [4] http://blog.wikimedia.org/2016/01/28/bowie-death-wikipedia/ [5] https://blog.wikimedia.org/2016/02/14/spain-recording-romanticism/ [6] https://blog.wikimedia.org/2016/02/12/love-is-strange/ [7] https://www.instagram.com/wikipedia/
On Sun, Feb 21, 2016 at 5:33 PM, Pine W wiki.pine@gmail.com wrote:
An interesting article in Fortune: http://fortune.com/2016/02/19/buzzfeed-metrics/. "One of the biggest challenges in online publishing, Nguyen says, is the continual process of re-evaluating what criteria the company should be looking at in order to gauge its effectiveness in reaching an audience, a process that BuzzFeed calls “re-anchoring.” In effect, it’s an almost scientific approach of checking to see whether the thing being measured is actually the thing that is most important."
While WMF seems to be focused on pageviews for fundraising reasons (and I would guess that this is also the thinking behind WMF Communications increasing its staff and budget for social media), I hope that we can explicitly include off-wiki uses of Wikimedia content in our measures of impact and success.
Pine _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe