Hi Pine,
A big part of our efforts are to humanize the movement, surface our
content, and reach new audiences—research shows that public awareness of
Wikipedia and what it does is not as high as you'd think in emerging
communities.
The blog has been running in-depth and detailed articles like "News on
Wikipedia: Antonin Scalia and the editor tracking his legacy,"[1] "These
Texans are on a quest to improve Wikipedia’s coverage of their state’s
revolution,"[2] and "Fifteen years ago, Wikipedia was a very different
place: Magnus Manske"[3] to showcase our editors and contributors, along
with their contributions to the movement. We plan to continue this in the
coming months.
Our posts that look at article popularity try to go deeper, examining the
editing behind them. Antonin Scalia does that, as does "Millions read Bowie
biography following sudden death."[4] We highlight featured articles
wherever possible.
We also surface fantastic content from our contributors, such as "Recording
romanticism and filling Wikimedia Commons with 19th-century music"[5] or
"Love is strange: ten weird Valentine’s facts from Wikipedia,"[6] although
I freely admit that our social media platforms can do this far more often
than the blog can. <http:>
I'm cc'ing Jeff Elder, Digital Communications Manager, on this email so
that he can talk about his fantastic work on social media. Some of the
comments we get are astounding, and we've started the process of expanding
to new platforms—including Instagram.[7]
Best,
--Ed
[1]
http://blog.wikimedia.org/2016/02/17/scalia-wikipedia/
[2]
http://blog.wikimedia.org/2015/06/30/improving-wikipedia-texas-revolution/
[3]
https://blog.wikimedia.org/2016/01/18/fifteen-years-wikipedia-magnus-manske/
[4]
http://blog.wikimedia.org/2016/01/28/bowie-death-wikipedia/
[5]
https://blog.wikimedia.org/2016/02/14/spain-recording-romanticism/
[6]
https://blog.wikimedia.org/2016/02/12/love-is-strange/
[7]
https://www.instagram.com/wikipedia/
On Sun, Feb 21, 2016 at 5:33 PM, Pine W <wiki.pine(a)gmail.com> wrote:
An interesting article in Fortune:
http://fortune.com/2016/02/19/buzzfeed-metrics/. "One of the biggest
challenges in online publishing, Nguyen says, is the continual process of
re-evaluating what criteria the company should be looking at in order to
gauge its effectiveness in reaching an audience, a process that BuzzFeed
calls “re-anchoring.” In effect, it’s an almost scientific approach of
checking to see whether the thing being measured is actually the thing that
is most important."
While WMF seems to be focused on pageviews for fundraising reasons (and I
would guess that this is also the thinking behind WMF Communications
increasing its staff and budget for social media), I hope that we can
explicitly include off-wiki uses of Wikimedia content in our measures of
impact and success.
Pine
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Ed Erhart
Editorial Associate
Wikimedia Foundation