There is naturally some flexibility as to when we stop and that's a
decision that will be looked at over the coming days and weeks. It's always
useful to give ourselves some breathing space for our Q3 and Q4 campaigns.
We also don't include major gifts donations in the total for our online
campaigns. This is one factor that increases the difference between the
December totals and the December goal for online fundraising. Last year we
also decided to use the online fundraiser to help seed the endowment which
added $5million to our to our fundraising for the December fundraiser.
Regards
Seddon
On Wed, Dec 7, 2016 at 5:03 PM, Andreas Kolbe <jayen466(a)gmail.com> wrote:
Hi Seddon,
Okay, but I believe I am correct in saying that you took around $34 million
last December, even though the publicised[1] target was $25 million.
I am basing that on the monthly bar chart in the Wikimedia Foundation's
2015–2016 Fundraising Report.[2]*
In 2014, the publicised target was $20 million, and you reported[3] that
you surpassed that as well – by more than $10 million, according to the
frdata dump.
Given that this year you've taken well over half your target amount in
eight days, and are outperforming last year's campaign, I estimate you'll
end up with a total of around $40 million if you keep the campaign running
until the end of the year, i.e. $15 million more than the communicated
target.
Is that what you're intending to do, or will you end the campaign when the
targeted $25 million are in the bank?
Andreas
* I tried to include the chart for quick reference, but the mail that
included seems to have gotten stuck in the system. I guess pipermail
doesn't like graphics.
[1]
https://blog.wikimedia.org/2015/12/01/wikimedia-foundati
on-annual-campaign/
[2]
https://wikimediafoundation.org/wiki/2015-2016_Fundraising_Report
[3]
https://blog.wikimedia.org/2015/01/05/thank-you-for-keep
ing-knowledge-free-and-accessible/
On Wed, Dec 7, 2016 at 2:04 PM, Joseph Seddon <jseddon(a)wikimedia.org>
wrote:
Hey Andreas
A very quick email just noting I don't know the method by which that
frdata
dump is created (its very old and not maintained)
but it would seem that
numbers in the frdata dump are only useful as a rough guide.
We are basing our numbers on internal accounting figures which is more
representative of the actual cash flow since it is more closely based on
actual cleared payments.
Seddon
On 7 Dec 2016 13:36, "Andreas Kolbe" <jayen466(a)gmail.com> wrote:
People can follow progress of the fundraiser by
loading the spreadsheet
files provided here:
https://frdata.wikimedia.org/
At the time of writing, the data in
yeardata-day-vs-sum.csv
<https://frdata.wikimedia.org/yeardata-day-vs-sum.csv> Total amount
received per day (not taking into account refunds)
indicate that you have received $15.8 million in donations since the
year-end campaign started on November 29. The advertised target of the
campaign is $25 million[1] – so after less than nine days, you are
already
more than 60% there.
Are you planning to end the campaign once the publicised target is
reached,
> or will you go beyond the target as you did in the last two years?
>
> [1]
>
https://blog.wikimedia.org/2016/11/29/wikimedia-
> foundation-annual-fundraiser/
>
> On Tue, Dec 6, 2016 at 11:05 PM, Joseph Seddon <jseddon(a)wikimedia.org>
> wrote:
>
> > Hello All!
> >
> > So originally we were going to send an update after the first two
weeks
but
> with so much going on and following feedback, I'll cover as much as I
can
> > in as brief a form as possible and more regularly than planned:
> >
> >
> > -
> >
> > Banners limited: We have already begun limiting the number of
times
a
> reader will see a banner within a single
browser if they choose to
not
> > dismiss the banners. For the moment, dismissing a banner or
viewing
a
> > banner *up to 10 times* will result in the banners being
suppressed
> for
> > a period of 1 week.
> > -
> >
> > Big messaging update [1]: We've been playing heavily with the
ideas
of
> “fake news” and “facts matter”. In
addition for first time since
2013,
> we
> have returned to an appeal coming from a specific individual, in
this
> > case
> > Jimmy. Much of the inspiration for both came from interviews
> Fundraising
> > did with both Jimmy and Katherine back in October.
> > -
> >
> > Big design update & in-line banners: We've moved away from the
dark
navy
> blue (seen as black by many people), which was considered by the
> community
> to be too mobid and foreboding, to a white background banner with
red
> > border. Following extensive testing we also moved to inline
banners
> over
> > the weekend replacing the top header banners.
> > -
> >
> > Promising Numbers: Currently we believe that we have raised around
> > $13,000,000 (accounting for payments to be cleared). This has been
> > helped
> > enormously by both gains found in our banner campaigns that is
> allowing
> > us
> > to keep pace with the decline of desktop, as well as a brilliantly
> > performing e-mail campaign.
> > -
> >
> > Awesome E-mail: November 30th 2016 saw our biggest day for email
> > fundraising ~$950,000 (2016) vs ~$550,000 (2015) raised in a 24
hour
>
period
> with approximately a similar number of e-mails.
> -
>
> Stable Tech: This year has been extremely stable from a technical
> standpoint compared to other years, with the most perplexing issue
> being an
> odd dip that occurred in our donations and traffic [2] on December
1st
> for
> one hour. This occurred during the quietest period in a day for 2
days
but
then appeared to stop. Low impact but naturally could be a bigger
issue
> if
> the problem occurred during peak fundraising hours or was more
> prolonged,
> investigations continue.
> -
>
> Major gifts going great: Our major gifts team have been very busy,
and
> > have seen double the number of Major gifts donations during this
> period
> > of
> > the year compared with last year which means this page [3]
getting a
> lot
of
> updates recently.
> -
>
> A brilliant social media team: In short awesome work has been done
by
> > them but I will send a separate more detailed update on this :)
> >
> >
> > [1] -
> >
https://en.wikipedia.org/wiki/Albert_Einstein?banner=B1617_
> > 1117_en6C_dsk_p1_lg_template&force=1&country=US
> >
> > [2] -
https://phabricator.wikimedia.org/T152122
> > [3] -
https://wikimediafoundation.org/wiki/Benefactors
> >
> > --
> > Seddon
> >
> > *Advancement Associate (Community Engagement)*
> > *Wikimedia Foundation*
> > _______________________________________________
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Seddon
*Advancement Associate (Community Engagement)*
*Wikimedia Foundation*