People can follow progress of the fundraiser by loading the spreadsheet
files provided here:
At the time of writing, the data in
yeardata-day-vs-sum.csv
<https://frdata.wikimedia.org/yeardata-day-vs-sum.csv> Total amount
received per day (not taking into account refunds)
indicate that you have received $15.8 million in donations since the
year-end campaign started on November 29. The advertised target of the
campaign is $25 million[1] – so after less than nine days, you are already
more than 60% there.
Are you planning to end the campaign once the publicised target is reached,
or will you go beyond the target as you did in the last two years?
[1]
On Tue, Dec 6, 2016 at 11:05 PM, Joseph Seddon <jseddon(a)wikimedia.org>
wrote:
Hello All!
So originally we were going to send an update after the first two weeks but
with so much going on and following feedback, I'll cover as much as I can
in as brief a form as possible and more regularly than planned:
-
Banners limited: We have already begun limiting the number of times a
reader will see a banner within a single browser if they choose to not
dismiss the banners. For the moment, dismissing a banner or viewing a
banner *up to 10 times* will result in the banners being suppressed for
a period of 1 week.
-
Big messaging update [1]: We've been playing heavily with the ideas of
“fake news” and “facts matter”. In addition for first time since 2013,
we
have returned to an appeal coming from a specific individual, in this
case
Jimmy. Much of the inspiration for both came from interviews Fundraising
did with both Jimmy and Katherine back in October.
-
Big design update & in-line banners: We've moved away from the dark navy
blue (seen as black by many people), which was considered by the
community
to be too mobid and foreboding, to a white background banner with red
border. Following extensive testing we also moved to inline banners over
the weekend replacing the top header banners.
-
Promising Numbers: Currently we believe that we have raised around
$13,000,000 (accounting for payments to be cleared). This has been
helped
enormously by both gains found in our banner campaigns that is allowing
us
to keep pace with the decline of desktop, as well as a brilliantly
performing e-mail campaign.
-
Awesome E-mail: November 30th 2016 saw our biggest day for email
fundraising ~$950,000 (2016) vs ~$550,000 (2015) raised in a 24 hour
period
with approximately a similar number of e-mails.
-
Stable Tech: This year has been extremely stable from a technical
standpoint compared to other years, with the most perplexing issue
being an
odd dip that occurred in our donations and traffic [2] on December 1st
for
one hour. This occurred during the quietest period in a day for 2 days
but
then appeared to stop. Low impact but naturally could be a bigger issue
if
the problem occurred during peak fundraising hours or was more
prolonged,
investigations continue.
-
Major gifts going great: Our major gifts team have been very busy, and
have seen double the number of Major gifts donations during this period
of
the year compared with last year which means this page [3] getting a
lot of
updates recently.
-
A brilliant social media team: In short awesome work has been done by
them but I will send a separate more detailed update on this :)
[1] -
https://en.wikipedia.org/wiki/Albert_Einstein?banner=B1617_
1117_en6C_dsk_p1_lg_template&force=1&country=US
[2] -
https://phabricator.wikimedia.org/T152122
[3] -
https://wikimediafoundation.org/wiki/Benefactors
--
Seddon
*Advancement Associate (Community Engagement)*
*Wikimedia Foundation*
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