Re: [Wikimedia-l] Early Update - Fundraising

Hello All! So originally we were going to send an update after the first two weeks but with so much going on and following feedback, I'll cover as much as I can in as brief a form as possible and more regularly than planned: - Banners limited: We have already begun limiting the number of times a reader will see a banner within a single browser if they choose to not dismiss the banners. For the moment, dismissing a banner or viewing a banner *up to 10 times* will result in the banners being suppressed for a period of 1 week. - Big messaging update [1]: We've been playing heavily with the ideas of “fake news” and “facts matter”. In addition for first time since 2013, we have returned to an appeal coming from a specific individual, in this case Jimmy. Much of the inspiration for both came from interviews Fundraising did with both Jimmy and Katherine back in October. - Big design update & in-line banners: We've moved away from the dark navy blue (seen as black by many people), which was considered by the community to be too mobid and foreboding, to a white background banner with red border. Following extensive testing we also moved to inline banners over the weekend replacing the top header banners. - Promising Numbers: Currently we believe that we have raised around $13,000,000 (accounting for payments to be cleared). This has been helped enormously by both gains found in our banner campaigns that is allowing us to keep pace with the decline of desktop, as well as a brilliantly performing e-mail campaign. - Awesome E-mail: November 30th 2016 saw our biggest day for email fundraising ~$950,000 (2016) vs ~$550,000 (2015) raised in a 24 hour period with approximately a similar number of e-mails. - Stable Tech: This year has been extremely stable from a technical standpoint compared to other years, with the most perplexing issue being an odd dip that occurred in our donations and traffic [2] on December 1st for one hour. This occurred during the quietest period in a day for 2 days but then appeared to stop. Low impact but naturally could be a bigger issue if the problem occurred during peak fundraising hours or was more prolonged, investigations continue. - Major gifts going great: Our major gifts team have been very busy, and have seen double the number of Major gifts donations during this period of the year compared with last year which means this page [3] getting a lot of updates recently. - A brilliant social media team: In short awesome work has been done by them but I will send a separate more detailed update on this :) [1] - https://en.wikipedia.org/wiki/Albert_Einstein?banner=B1617_ 1117_en6C_dsk_p1_lg_template&force=1&country=US [2] - https://phabricator.wikimedia.org/T152122 [3] - https://wikimediafoundation.org/wiki/Benefactors -- Seddon *Advancement Associate (Community Engagement)* *Wikimedia Foundation* _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l(a)lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe>