Re: [Wikimedia-l] Are inline donor banners something we view as acceptable?

Hey Geni, So this is a style of banner that we have used on mobile over the last year. We have previously had good feedback about the mobile version with people feeling it was less obtrusive to the reader experience. This banner that you saw was one of our first attempts at seeing whether transferring this to desktop was even a viable idea. That test showed this design had a huge amount of potential from a fundraising point of view, between a 60% & 90% increase in donations. However we felt that the banner wasn't quite providing the same experience as we were getting on mobile. The size was larger and so we think that we can refine the concept so that it remains effective but making it less intrusive both than it’s current form and our current control banner ( https://en.wikipedia.org/wiki/Albert_Einstein?banner=B1617_1117_en6C_dsk_p2…)ntry=US). We are working a number of smaller versions that are a little more in keeping with the experience provided on mobile, so keep in mind this is far from a finished version. I would like to emphasis that we are not committed to this. It's certainly a change from what we have had in the past and, based on that, both I and my colleagues would genuinely like to hear people's views on this type of banner. For now this banner will be limited to testing and our current small banner ( https://en.wikipedia.org/wiki/Albert_Einstein?banner=B1617_1117_en6C_dsk_p2…) will be remaining our control. We would like to do a few more tests with an improved take on this style and I would be happy to share the outcomes of those if it would help inform the discussion. Regards Seddon On Thu, Dec 1, 2016 at 8:56 PM, geni <geniice(a)gmail.com> wrote: -- Seddon *Advancement Associate (Community Engagement)* *Wikimedia Foundation*