On 09/02/2014 10:35 AM, Liam Wyatt wrote:
The key here in my opinion is:
- clear communication about what state constitutes "success" (e.g. "When
80% of people who have opted in have STAYED opted-in")
- clear communication about the progress towards that state (e.g. Showing
the "success" factor in the little statistics on the "beta features" tab, and showing how close we are to that.)
- only moving to the next stage when that state has been reached, (not a
fixed schedule but "it is ready when it is ready, not before")
- making it easy to try, and withdraw from, new things, always starting
with opt-in before making it opt-out.
This sounds sane indeed. +1 from me, at the very least. Note how VE did pretty much the opposite of that, and that was a disaster (the rollout, not VE itself).
-- Marc