I would like to expose this more, maybe after this crunch. Just keep in
mind that it takes time to anonymize and process -- a time that is
otherwise spent on optimizing or collaborating. One bucket of resources,
many demands... and I'd like to keep us as lean as we are :)
Below is a soundbite I got from many notes I get from our donors, this is
not unusual about this banner:
*"...banner on wikipedia today motivated me to donate for the first time.
I think the increased size properly conveyed the importance of the
donations to running the site. Previous banners were a bit too polite or
subtle to get me thinking."*
On Wed, Dec 3, 2014 at 11:19 AM, Ryan Lane <rlane32(a)gmail.com> wrote:
Lila Tretikov <lila@...> writes:
This type of fundraising is -- by its very nature -- obtrusive. We are
thinking about other options. But, as with anything, "every action has
equal and opposite reaction". Anything we do, we have to consider the
consequences and we will find flaws.
Now for the specifics:
Yes -- the fundraising team works incredibly hard to optimize and adjust
to
changes in our environment and to minimize
obtrusiveness (there are
multiple ways to measure this: total impressions, % conversions, size,
parallelizing campaigns, etc.). It is a complex multi-variable equation.
Fundraising uses A/B tests to do much of the optimization, but they also
use surveys, user tests, and sentiment analysis. Some of what you see is
counter-intuitive (even to me, and I have experience with this), but they
work. All of this year's tests showed minimal brand impact even from the
overlay screen. That said, going forward we are considering an unbiased
3rd
party to do some of this analysis.
I was unaware of these other metrics that fundraising collects. Can you
share them with us? It would be really great to get information about the
methodology used, the raw or anonymized data, and the curated
data/visualizations that's being used to show there's no brand damage.
Anecdotal evidence and social media suggests the opposite of what you're
saying, so I'm eager to see the evidence that shows nothing's wrong.
- Ryan
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