Hi Lila,
Thanks for your response. In the past, fundraising was more of a
collaborative effort - maybe it would make sense to rethink the fundraising
process after this round, and see how the community can be made co-own the
process, so that the work of the team becomes easier, and friction less. I
think that would be a way to solve a lot of the hurdles we're encountering
right now.
Best,
Lodewijk
On Wed, Dec 3, 2014 at 8:19 PM, Ryan Lane <rlane32(a)gmail.com> wrote:
Lila Tretikov <lila@...> writes:
This type of fundraising is -- by its very nature -- obtrusive. We are
thinking about other options. But, as with anything, "every action has
equal and opposite reaction". Anything we do, we have to consider the
consequences and we will find flaws.
Now for the specifics:
Yes -- the fundraising team works incredibly hard to optimize and adjust
to
changes in our environment and to minimize
obtrusiveness (there are
multiple ways to measure this: total impressions, % conversions, size,
parallelizing campaigns, etc.). It is a complex multi-variable equation.
Fundraising uses A/B tests to do much of the optimization, but they also
use surveys, user tests, and sentiment analysis. Some of what you see is
counter-intuitive (even to me, and I have experience with this), but they
work. All of this year's tests showed minimal brand impact even from the
overlay screen. That said, going forward we are considering an unbiased
3rd
party to do some of this analysis.
I was unaware of these other metrics that fundraising collects. Can you
share them with us? It would be really great to get information about the
methodology used, the raw or anonymized data, and the curated
data/visualizations that's being used to show there's no brand damage.
Anecdotal evidence and social media suggests the opposite of what you're
saying, so I'm eager to see the evidence that shows nothing's wrong.
- Ryan
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