"
In 2008-09, Creative Commons commissioned a study from a professional market
research firm to explore understandings of the terms “commercial use” and
“noncommercial use” among Internet users when used in the context of content
found online. The empirical findings suggest that creators and users
approach the question of noncommercial use similarly and that overall,
online U.S. creators and users are more alike than different in their
understanding of noncommercial use. Both creators and users generally
consider uses that earn users money or involve online advertising to be
commercial, while uses by organizations, by individuals, or for charitable
purposes are less commercial but not decidedly noncommercial. Similarly,
uses by for-profit companies are typically considered more commercial.
Perceptions of the many use cases studied suggest that with the exception of
uses that earn users money or involve advertising – at least until specific
case scenarios are presented that disrupt those generalized views of
commerciality – there is more uncertainty than clarity around whether
specific uses of online content are commercial or noncommercial. Uses that
are more difficult to classify as either commercial or noncommercial also
show greater (and often statistically significant) differences between
creators and users. As a general rule, creators consider the uses studied to
be more noncommercial (less commercial) than users. For example, uses by a
not-for-profit organization are generally thought less commercial than uses
by a for-profit organization, and even less so by creators than users. The
one exception to this pattern is in relation to uses by individuals that are
personal or private in nature. Here, it is users (not creators) who believe
such uses are less commercial. The most notable differences among subgroups
within each sample of creators and users are between creators who make money
from their works, and those who do not, and between users who make money
from their uses of others’ works, and those who do not. In both cases, those
who make money generally rate the uses studied less commercial than those
who do not make money. The one exception is, again, with respect to personal
or private uses by individuals: users who make money consider these uses
more commercial than those who do not make money. The results of the survey
provide a starting point for future research. In the specific context of the
Creative Commons licenses, the findings suggest some reasons for the ongoing
success of Creative Commons NC licenses, rules of thumb for licensors
releasing works under NC licenses and licensees using works released under
NC licenses, and serve as a reminder to would-be users of the NC licenses to
consider carefully the potential societal costs of a decision to restrict
commercial use. They also highlight the need for caution when considering
whether to modify the CC NC licenses in the course of a license versioning
process or otherwise, so that expectations of those using NC licenses are
preserved, not broken."
2009/9/15 Daniel de Souza Telles <blueandne0n(a)gmail.com>
Alguma pesquisa feita pela Creative Commons para saber
o que as pessoas
acham que significam as definições de uso não-comercial e uso comercial
permitido.
2009/9/15 João Ribeiro <joao.ribeiro(a)engemon.com.br>
O que exatamente é isto, Everton?
Jo
2009/9/15 Everton Zanella Alvarenga <everton137(a)gmail.com>
Enviado na lista da Wikimedia Foundation:
http://comments.gmane.org/gmane.org.wikimedia.foundation/42107
---------- Forwarded message ----------
From: Hay (Husky) <>
Date: 2009/9/15
Subject: [Foundation-l] Creative Commons publishes report on defining
"Non-commercial"
To: Wikimedia Foundation Mailing List <foundation-l(a)lists.wikimedia.org>
This might interest some of you:
http://wiki.creativecommons.org/Defining_Noncommercial
This is the long-awaited study on a large survey on how people
interpret the terms "non-commercial" and "commercial", like in the
NC-licenses from Creative Commons. Pretty interesting stuff for people
interested in free culture in general, although with its 255 pages
this might be something that you would rather like to skim through
instead of fully read :)
For a summary of the findings read:
http://creativecommons.org/weblog/entry/17127
-- Hay
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