2009/12/17 Thomas Dalton thomas.dalton@gmail.com:
I agree with Bod - most people I know will have heard of Craigslist, but I don't know anyone that has used it. We know about it because it is mentioned quite often on TV imported from the US. However, despite everyone having heard of Craigslist, it seems Britons aren't inspired to donate by its founder telling them to. While the Craig Appeal banner was being shown 20% of the time, Wikimedia UK saw a 20% drop in fundraising income compared to the WMF (I look at the ratios of our income to the WMF's, which usually cancels out any changes due to the different banners). There is plenty of variation day to day, but 20% is a bigger change that is usual.
Local celebrities for next time. "Simon Cowell says: Donate to Wikipedia or I'll put out *two* X-Factor singles for Christmas. I warn you."
- d.