I'd rather see an honest onlinr fundraising campaign for a longer period of time than an ethically questionable one for a shorter period of time.
On the cost side, I continue to have reservations about the WMF's location in San Francisco. I get the impression that the staff like the location, but I increasingly question whether an organization that relies on charity should be expending donor funds on maintaining itself in such an expensive locale. There could be substantial long-term cost savings from moving WMF headquarters to a more cost-effective metro area and adjusting salaries accordingly. Staff might also appreciate lower rents, faster commutes and/or greater financial ability to live closer to where they work.
Pine