==REALLY IMPORTANT ASK==
Before updating you on our first week. I have and ask
We need your help. We've had some really close results with some of our best messages in banners recently.
Rather than the fundraising team making the decision what to do, we would like the community to help us choose the direction of our banner messaging:
Just go to this link, click your favourite and submit:
https://wikimedia.qualtrics.com/jfe/form/SV_09DMEWexSMnqyLr
A lot of these messages came from a recent interview the fundraising team held with our founder, Jimmy Wales. But we would love to include more voices in the campaign. If you’d like to suggest some of your own messages for readers to see, please add ideas here:
https://meta.wikimedia.org/wiki/Fundraising/2017-18_Fundraising_ideas
==Other News==
--Raised so far--
We've raised approximate $9,000,000 since Giving Tuesday in online gifts but I add the usual caution that this is a preliminary number.
--Emails to past donors--
We are closing out the 9th week of the Big English email campaign to past donors, having decided to spread out the campaign to have more room to test timing and creative ideas. We achieved a long-time campaign goal by successfully adding another voice to the fundraising campaign with Katherine Maher, alongside Jimmy. Check out how our Katherine message was created in our latest blog post:
https://blog.wikimedia.org/2017/11/30/fundraising-from-the-heart/
There are still more emails to send in December, and our goal this month is to tell more community stories. Thanks for giving us such great stories to tell!
--Banner testing--
The Big English banner campaign has been underway for only three full days but we’ve already tried well over 50 banners. Desktop has been up since Tuesday Nov 28. Mobile web and app fundraising? launched on Nov 30, earlier than in previous years.
Along with Jimmy, we’re also trying out messages from Katherine and quotes from community messages -- too early to report anything yet, but we’re excited to share more voices with our readers in this year’s fundraiser.
--Matching Gift Challenge--
Next week, we will hopefully be announcing a significant matching gift challenge from a generous donor. More details to come.
--Facebook Ads--
We are going to experimenting with running another Facebook ad campaign at some point in the next few weeks. For information on past experiments with Facebook ads, please see:
https://meta.wikimedia.org/wiki/Fundraising/Updates/FBAdsExperiment
Thank you all for your support and patience!
I leave you with old man Jimmy reading Wikipedia:
https://twitter.com/Wikipedia/status/935994802448900096