Hi all,
I've just posted a brief update on meta from the fundraising team as we enter a new fiscal year and I'm copying it below on this list as well. Please do check out the meta update https://meta.wikimedia.org/wiki/Fundraising#Latest_Updates about wrapping up the 2014-15 fiscal year and some upcoming plans for this new fiscal year. I'm looking forward to reading your ideas on the meta talk page https://meta.wikimedia.org/wiki/Talk:Fundraising.
We’ve just ended the 2014-2015 fiscal year. The fundraising team is preparing our annual fundraising report for the entire fiscal year (as we have posted in past years https://wikimediafoundation.org/wiki/Fundraising_reports). We plan to have the report posted by the end of this quarter. In the meantime, here you have a few quick updates on the past quarter and some upcoming information on the new fiscal year.
Since the December 2014 English fundraising campaign, the team has been busy running campaigns in many countries and languages. In the past six months, we ran desktop, mobile, and email campaigns in Israel, Hungary, Sweden, Denmark, Norway, Spain, Latvia, Romania, and Slovakia.
As we enter a new fiscal year, we are preparing another round of country campaigns – kicking off with Japan in July. We have plenty of new ideas to try and throughout the year we will be running tests around the world to find new material to effectively and respectfully get our message across to readers, while also motivating them to become donors. The team is working on preparing brand new banner ideas to test (just to name a few ideas: short messages, long messages, infographics, images, new designs, new messaging, etc.) If you have any ideas, please do share them on the fundraising talk page https://meta.wikimedia.org/wiki/Talk:Fundraising. We look forward to finding new breakthroughs this year and sharing the highlights with you.
A very big thank you to the more than four million readers who donated to make the 2014-15 fiscal year the Wikimedia Foundation’s most successful fundraising year in history. Thank you to the fundraising team, volunteers, and staff for an incredible year. Looking forward to a new year and new discoveries.