Jimmy Wales wrote:
I've never even been on Oprah, if you see what I mean. We've completely saturated the awareness of the tech early adopters, but there is a huge huge group of people beyond that who simply haven't heard of Wikipedia.
That's true, but many of those people are using Wikipedia anyway, because it now comes near the top of the google hits for a lot of topics people frequently search for. (Of course, not everyone yet uses google to search for information, but a pretty large proportion of internet users do.)
-Mark