* Martijn Hoekstra wrote:
Dear fundraising team. Thank you for your efforts to make the fundraiser as quick as possible. I understand that effective banners allow us to keep the yearly donation drive as short as possible.
Considering the rate at which the Foundation and its Chapters increase and want to increase "revenue", it is unlikely anybody is really trying to optimise how long it takes to collect enough money to keep Wikipedia "online and ad-free" for another year.