We now have at least a partial understanding of the reason the fundraising campaign was extended, which is found in the minutes of the Board of Trustees meeting of November 2014.[1]
"Board members asked Lila and Lisa to consider and evaluate ways to raise additional revenue to increase the reserve for future needs of the organization and movement, including the possibility of adjustments in fundraising methods as appropriate. "
Risker/Anne
[1] https://wikimediafoundation.org/wiki/Minutes/2014-11-21#Executive_Update_fro...