Man, you play with your kid for a couple of hours and look what you miss!
So, I think the issues are being fairly well vetted here. We are differentiating GFDL compliance and copyright/authorship on the one hand, and use of a registered trademark on the other. That doesn't need a whole lot of further discussion; everyone seems to intuitively agree that there is a good way for projects like this to proceed, and another way that tends to get people in a fluster. The important point is that it is being discussed.
The trademark issue is another one altogether. We have a "brand" (technical trademark term) to manage. It is valuable. It can be misused. There exist people who would do us ill will, and who will attempt to profit improperly from our brand. For this reason it is extraordinarily important that the community understand that WMF will be vigilant in enforcing its trademark rights against the bad guys. By the same token, however, it is our intention and hope that we can work out very simple licensing agreements for those who wish to "brand" their works as being associated with the Foundation. That may or may not involve money changing hands for the benefit of the Foundation. We obviously are not going to charge a fee for licensing a handful of books for schools in Africa.
From my perspective, WMF has a portfolio of valuable rights which it can
license and which can bring in revenue. Good for WMF - we get money for other people's use of our logo and trademark. This is pointedly *not* about any compromise on free as in free, not as in beer or anything of the sort. It is the byproduct of the interaction of our projects with capitalism. We should benefit from that.
As to publishing, our safe harbor is online, so taking the step into the publishing world is a large one indeed. Licensing others to publish, from the WMF perspective is not a big step, and is to WMF's great financial advantage. For those who are not familiar with the particulars, please be careful about comparing for-profit activities and non-profit activities. This is a rich and deeply complicated area of US tax law, with several contrary reported cases, and people who are not attorneys should proceed to offer their "IANAL" advice with caution. The typical example is a museum, which has a gift shop. Licensing the museum's works for the art is a pure royalty; the tshirts are not, and the costs of that operation are part of what is termed "unrelated business taxable income". See generally http://www.irs.gov/charities/article/0,,id=96106,00.html and related documents, if you care to look for yourself.
To wrap up, it's a great thing to see books coming out of the projects. It is also something that should be done in a proper fashion. Taking the good intentions of those on this list to heart, we can work to streamline the process for licensing for published works.
Robert, what would an efficient process look like to you, assuming the licensing component is a requirement?