The fundraising banner has gotten much bigger again: https://i.imgur.com/vMVbAHz.png
I know it is bigger because it performs better relative to similar somewhat smaller banners, but I have a quantitive question: How much longer would the annual fundraiser need to take in order to raise the same amount of money from a one-line banner such as Google uses for their charitable fundraising? E.g.: https://i.imgur.com/mm31Qn5.png
As far as I can tell, the last time a one-line banner was tested seems to be 2008. Shouldn't we try again? Section links don't work on a lot of browsers when a large banner is written in through javascript after the html vertical layout has been rendered, which is really annoying. That and other factors could make a one line banner surprisingly more effective than a big one. The pitch at the sidebar donation link's donate.wikimedia.org landing page is just as persuasive and featureful.
Wouldn't it be better to show more one-line banners to achieve the same amount?