(As this email may enact changes that affect the total Wikimedia community, please feel free to forward or post this email on any and all applicable lists. We would like as much feedback as possible.)
Wikimedians--
In advance of our Annual Fundraiser (starting in November), Wikimedia is undertaking a survey of donors and potential donors in order to improve the effectiveness and efficiency of fundraising efforts of the Wikimedia Foundation. The results from this survey will help us to better understand donors and potential donors, and ultimately, will help to increase donations to the Wikimedia Foundation. There are several basic questions the survey is intended to answer:
* Who donates to the Wikimedia Foundation? What characteristics do donors to the Wikimedia Foundation share? * Are there different types of donors that can be segmented by common characteristics? * What motivates individuals to donate to the Wikimedia Foundation? * What expectations do donors have about how their donations are used? * What would (or how can Wikimedia) motivate current donors to increase their contributions? * Why don't more individuals donate to the Wikimedia Foundation? * What is likely to motivate non-donors to become donors?
You can find the survey process, timeline, methodology, & questions here: http://meta.wikimedia.org/wiki/Fundraising_Survey_2009
We would appreciate your input on the questions and how to make this survey as effective as possible.
-Rand