2008/7/30 Gregory Maxwell gmaxwell@wikimedia.org:
Now would be a good time to start building up some material on commons to showcase this support for Firefox's official release. Although we've had video on our projects for a long time it's still largely a new and unexplored territory for us. There are many opportunities to make important contributions and to have a lot of fun.
--Greg Maxwell
That is good news although don't the Xiph.org standards now call for .ogv?
Figuring out what to do with videos encyclopedia wise is going to be another potential interest
<humor>Of course now Theora isn't elitist any more it's time to switch to Dirac</humor>