Peter Coombe wrote:
I'm not aware that there ever was such an agreement. Annoyance to users is certainly something that we do try to minimise, and we've actually rejected a number of designs so far this year for that reason. However we thought carefully about this banner before testing it and considered it okay for a few reasons:
- We've actually heard anecdotal feedback from users that they meant to
donate but were missing/forgetting the banner once they scrolled down to read the article.
- The floating tab takes up only a very small portion of the screen, and
does not overlap with the article.
- Fundraising banners are no longer displayed to logged in users, who are
the main users of the sidebar.
- There is a prominent close button.
Our donor services team haven't seen any negative emails about this banner. Moreover adding the floating tab results in an increase in donations of roughly 15%, one of the biggest improvements we have found so far this year. So we hope this will help us to reach our target sooner, and annoy fewer users overall.
Peter,
Thank you for the thoughtful and thorough response. I appreciate it. :-)
MZMcBride