--- Ray Saintonge saintonge@telus.net wrote:
That problem has more to do with dependancy than advertising. This is why diversification is important. Just as dangerous as it might be to depend exclusively on donations, so too is it to depend on a single advertiser. One avoids exclusive arrangements so that if one advertiser fails there remain others to pick up the slack, or there is enough in contingency reserves to tide us over until a replacement can be found.
Replace 'advertiser' with 'partner' and I'd say that is very, very well put and the aim of what I want us to do.
-- mav
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