On Tue, Dec 15, 2009 at 9:55 AM, geni geniice@gmail.com wrote:
The text of the advert: "Craig of Craigslist urges you to support Wikipedia. Why?"
In that context the separation between person and company is rather weak.
The name "Craig Newmark" is web-searchable but many people not in the web industry won't connect the name instantly with Craigslist.
The point is to get attention. Craig Newmark, founder of Craigslist, gets attention. Craig Newmark, Joe Q Citizen, gets less attention.
We could do this exercise with everyone on the Advisory board - does the uninvolved public recognize the name with, or without, affiliations listed? The only name with any chance of name recognition WITHOUT affiliation on either current or prior advisory board is Mitch Kapor, and that's likely limited to within the geek community.
It does us no good at all to use what are effectively celebrity endorsements if we can't provide enough context to disambiguate the celebrity.