7 countries = the 6 mentioned + Brazil :D
Seddon
On Tue, Oct 9, 2018 at 11:24 AM Joseph Seddon jseddon@wikimedia.org wrote:
Hey all,
Coffee is always controversial when it comes to fundraising. I can assure you that my team constantly works to try to ensure that these lines are appropriate. Our biggest challenge has always been that this line has long been extremely effective.
Looking back through our banners, it seems that we have not used the coffee line in Brazilian Portuguese since 2015. We first tested replacements to this line back in 2015 and since then we've gone with alternatives such as "en lache" a snack or "um pastel" a cake. For the most part we've tried to use these alternatives in English in these countries as well, though they don't always quite carry across the languages barrier.
But it seems like we made a genuine mistake during last years 2017-2018 fundraising. Coffee wasn't used in pt-br anywhere or in the en-brazil desktop banner. But it seems like we accidentally left the line in on our English mobile banners. Our sincere apologies to the community for this, it remaining in our mobile banners was not intentional
We constantly test and try to find alternatives. Recently we successfully managed to replace the coffee line in Italy to "una corsa sulla metro" (a metro ticket). In that instance the change wasn't simply a single word but several sentences, but that has taken years of effort to find.
As Paulo has mentioned we have for the time being removed it from Portugal for this year and we anticipate there will be a drop of around 10% associated with that, but like always we will strive to find something that beats its.
We will soon be launching campaigns across South America in 7 countries (Argentina, Uruguay, México, Chile, Colombia, Perú) and three languages (English, Spanish and Portuguese). We’ve have notified the communities there ( https://lists.wikimedia.org/pipermail/iberocoop/2018-September/000987.html ) and seeking feedback on our appeals that we will be running in those countries.
We are going to be experimenting with a different structure to this years South American campaign as well. Running banners low level over a longer period. It’s hoped this will reduce the interruption to readers experiences and reduce the disruption to both affiliates and the online communities.
Regards Seddon
On Fri, Oct 5, 2018 at 10:09 PM Paulo Santos Perneta < paulosperneta@gmail.com> wrote:
I've been checking the last donation campaigns, and since 2013 or so the amount asked in the banner seems to be the equivalent of $3 (I seem to recall that in initial campaigns it was higher).
At the current exchange rates, $3 is about 4 regular coffee cups in Portugal, and 3 coffee cups in Brazil.
This year we (WMPT) suggested Thea to drop the coffee bit for Portugal, and she did. I am curious to see if it had any effect.
Paulo
Peter Southwood peter.southwood@telkomsa.net escreveu no dia sexta, 5/10/2018 à(s) 21:03:
That would be appalling Cheers, Peter
-----Original Message----- From: Wikimedia-l [mailto:wikimedia-l-bounces@lists.wikimedia.org] On Behalf Of James Salsman Sent: 05 October 2018 20:09 To: Wikimedia Mailing List Subject: Re: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested
Apparently it says $10 in Brazil?
On Mon, Oct 1, 2018 at 3:29 AM Paulo Santos Perneta paulosperneta@gmail.com wrote:
... Looking by the sample I know in Brazil (last year fundraising
campaign,
in
August I believe) the Brazilian Portuguese Wikipedia readers often got enraged to the point of vandalizing articles stating their disgust
for a
campaign asking money to an impoverished country (even more saying 10$
was
the cost of a coffee there). Others "donated" money or attempted to
donate
it thinking it was a kind of a fee for being allowed to read Wikipédia (kind of a subscription).
On Fri, Oct 5, 2018 at 10:28 AM Peter Southwood peter.southwood@telkomsa.net wrote:
I thought this specific message was targeting North Americans for whom
$3 is a realistic price. If the message is for worldwide use I would
also
find it offensive in its US centric price claims. I am in Africa, where
a
cup of coffee would normally be less than $3 US, but is enormously
variable
depending on where you are, what coffee you drink, and who you buy it
from.
I don't drink coffee myself, so not particularly expert on the topic.
Cheers, Peter
-----Original Message----- From: Wikimedia-l [mailto:wikimedia-l-bounces@lists.wikimedia.org] On
Behalf Of James Salsman
Sent: Friday, October 5, 2018 7:17 PM To: Wikimedia Mailing List Subject: Re: [Wikimedia-l] when is the last time a one-line
fundraising
banner was A/B tested
Someone recently complained that referring to the equivalent of USD $3 as the cost of a cup of coffee was incorrect and substantially offensive in Brazil. And then a few weeks later there was a discussion about how donations are so much smaller in the developing world.
Coincidence? I don't think so.
On Fri, Oct 5, 2018 at 10:11 AM Peter Southwood peter.southwood@telkomsa.net wrote:
It is a bit of a wall of text, but at first reading the message is
less offensive than many previous versions.
Cheers, Peter
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-- Seddon
*Community and Audience Engagement Associate* *Advancement (Fundraising), Wikimedia Foundation*