Rosemary and Toby, do you have any thoughts that you could share from the perspectives of Reading and PC&L about what level(s) of priority we should place on expanding the reuse of our content off of the Wikimedia sites, and what quantitative and qualitative methods Reading and PC&L might use to measure impact?
Jeff and Ed, thanks for the comments. It's interesting to hear about how the blog and WMF social media are communicating our content in new channels. I'm curious to know if you could share a little more about how you see these uses of our content aligning with the bigger picture of the Wikimedia mission to make human knowledge be universally accessible. I'd also be interested in learning about fundraising on social media; do we know how many people donated because of Facebook and Twitter fundraising requests and are there plans to evolve the Facebook and Twitter fundraising strategies?
Thanks!
Pine
On Sun, Feb 21, 2016 at 6:19 PM, Jeff Elder jelder@wikimedia.org wrote:
These are good thoughts, Pine! I'm glad you brought them up.
One of my favorite things about our social media in my five months at the WMF has been reaching people who are enthusiastic about the movement and eager to connect more.
“Wikipedia is why, even though I spent most of my adult life out of school as a refugee, when I finally got to a safe place and into a university I was able not only to compete with my peers, but to excel,” a Facebook user named Ali who was born in Iraq and now lives in the United States posted on our page.
We have more than 2 million Facebook followers in the "Global South," and many are enthusiastic and curious to know more. We have at times asked people on Facebook to tell us where in the world they are, and the greetings we get back from around the world https://www.facebook.com/wikipedia/posts/10153738165583346 are fantastic.
At the same time, we also hear from editors such as Lilit from Armenia, who posted: “Wikipedia has become our way of living, the idea which unites all the editors around the world!”
If Ali and Lilit sound familiar, they were featured on our Wikipedia 15 website https://15.wikipedia.org/ with these Facebook comments. Reaching budding Wikipedians is a big part ofour social strategy https://meta.wikimedia.org/wiki/Social_media.
Our verified Facebook https://www.facebook.com/wikipedia?fref=ts, Twitter https://twitter.com/Wikipedia and Instagram https://www.instagram.com/wikipedia/ accounts are places to showcase our content and show that it is part of a movement of people.
We need more Wikipedians who enjoy social media and would like to help guide our accounts. If that's you, I'd love to hear from you.
Jeff Elder Digital communications manager Wikimedia Foundation 704-650-4130 @jeffelder https://twitter.com/JeffElder @wikipedia https://twitter.com/wikipedia The Wikimedia blog https://blog.wikimedia.org/
On Sun, Feb 21, 2016 at 5:18 PM, Ed Erhart eerhart@wikimedia.org wrote:
Hi Pine,
A big part of our efforts are to humanize the movement, surface our content, and reach new audiences—research shows that public awareness of Wikipedia and what it does is not as high as you'd think in emerging communities.
The blog has been running in-depth and detailed articles like "News on Wikipedia: Antonin Scalia and the editor tracking his legacy,"[1] "These Texans are on a quest to improve Wikipedia’s coverage of their state’s revolution,"[2] and "Fifteen years ago, Wikipedia was a very different place: Magnus Manske"[3] to showcase our editors and contributors, along with their contributions to the movement. We plan to continue this in the coming months.
Our posts that look at article popularity try to go deeper, examining the editing behind them. Antonin Scalia does that, as does "Millions read
Bowie
biography following sudden death."[4] We highlight featured articles wherever possible.
We also surface fantastic content from our contributors, such as "Recording romanticism and filling Wikimedia Commons with 19th-century music"[5] or "Love is strange: ten weird Valentine’s facts from Wikipedia,"[6] although I freely admit that our social media platforms
can
do this far more often than the blog can.
I'm cc'ing Jeff Elder, Digital Communications Manager, on this email so that he can talk about his fantastic work on social media. Some of the comments we get are astounding, and we've started the process of
expanding
to new platforms—including Instagram.[7]
Best, --Ed
[1] http://blog.wikimedia.org/2016/02/17/scalia-wikipedia/ [2]
http://blog.wikimedia.org/2015/06/30/improving-wikipedia-texas-revolution/
[3]
https://blog.wikimedia.org/2016/01/18/fifteen-years-wikipedia-magnus-manske/
[4] http://blog.wikimedia.org/2016/01/28/bowie-death-wikipedia/ [5] https://blog.wikimedia.org/2016/02/14/spain-recording-romanticism/ [6] https://blog.wikimedia.org/2016/02/12/love-is-strange/ [7] https://www.instagram.com/wikipedia/
On Sun, Feb 21, 2016 at 5:33 PM, Pine W wiki.pine@gmail.com wrote:
An interesting article in Fortune: http://fortune.com/2016/02/19/buzzfeed-metrics/. "One of the biggest challenges in online publishing, Nguyen says, is the continual process
of
re-evaluating what criteria the company should be looking at in order to gauge its effectiveness in reaching an audience, a process that BuzzFeed calls “re-anchoring.” In effect, it’s an almost scientific approach of checking to see whether the thing being measured is actually the thing that is most important."
While WMF seems to be focused on pageviews for fundraising reasons (and
I
would guess that this is also the thinking behind WMF Communications increasing its staff and budget for social media), I hope that we can explicitly include off-wiki uses of Wikimedia content in our measures of impact and success.
Pine _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
-- Ed Erhart Editorial Associate Wikimedia Foundation
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