Most major newspapers and magazines have already run stories
on us, it's not like we need to tell them we exist.
That right, but I think rather not about en:wiki, but about other Wikipedias. In Poland for example we need to awake newspapers before Wikimania. For others - ukrainian, hungarian, vietnamese... info about 2M IMHO propably will allow more new wikipedians that info about Wikimania. So, one event + second event... and sleeping will be awaken :)
Przykuta