Hi James,
Let me start with something positive to say before I discuss problems.
I think that there were some good intentions with this plan. Also, I think that some good things will happen this year, such as with Structured Data on Commons and with the Audience Department's Growth Team, regardless of the shortcomings with the WMF AP.
Unfortunately, good intentions don't fully compensate for poor design or incompleteness.
A good place to start to see problems is here: https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2018-2019/F.... I am looking for project-based budgets, SMART goals, and detailed financial projections. I sampled three departmental APs: Communications, Audiences, and Talent and Culture.
I want to distinguish plans from promises. I don't expect that every SMART goal will be met, and I understand that plans and goals can change over time due to changes in available resources, new information, projects failing or succeeding beyond expectations, or other factors. An Annual Plan is not an Annual Promise. I also want to keep in mind that flexibility is valuable to take advantage of emergent opportunities, and that excessively detailed planning can be unnecessarily costly.
But proceeding without SMART goals for T&C (is there a single SMART goal for them?), and with such limited financial detail for all three of the departments that I sampled, is disappointing. I am also disappointed by the lack of project-based budgeting.
Realistically, unless the WMF Board decides to get serious about making and publishing good annual plans, we are stuck.
Pine ( https://meta.wikimedia.org/wiki/User:Pine ) null