Joseph Seddon wrote:
So firstly you can see all of our standard banners here [1]. Those links will always contain our most current control banner designs and the control text will be updated regularly through the English campaigns. We are working to limit the number of banners each reader sees and it is important to note that readers will only see the large banner once. On the large banner, the close button is accompanied with explicit text. The smaller banner doesn’t have the text because of the more limited real estate but has an “X” around 45% large. Dismissing the banner or using the remind me later function will hide the banner for a period of 1 week.
We have worked hard over the years to rephrase many of the areas of criticism relating to our appeals taking into account both staff and community feedback. The most recent such change was a small edit from “small non-profit” to “non-profit”. I’ll be keeping that page up to date with the changes to our copy through the campaign. We are working with the Communications team on our new messaging for banners and emails not just for new ideas but to ensure it remains consistent with overall WMF messaging. The WMF Legal department also reviews all fundraising messages to ensure accuracy.
Finally, I foresee absolutely no reason for us to change our policy of not showing fundraising banners to logged in users and will definitely maintain this for the English campaign.
This was an excellent reply and read. Thank you!
MZMcBride