On Tue, Mar 21, 2017 at 7:22 AM, Dan Garry dgarry@wikimedia.org wrote:
The size of your app can significantly reduce downloads [1]. [1]: https://segment.com/blog/mobile-app-size-effect-on-downloads/
That article seems super sketchy. They took a 3MB app, increased it to 100MB+, and interpolated the retention changes linearly. They even point out that the drop in installs was mostly due to negative reviews (since they reverted the app size and the installs didn't climb back up) and the reviews were mostly along the line of "WTF is this simple calculator app a hundred megabytes?".
The Wikipedia app is 39MB and the SDK seems to add one MB per [2] which does not sound like a big deal.